Google recently rolled out a fade-in effect to their homepage.
After playing with the fade-in experience for a few minutes, I really didn’t see the advantage of the new fade in experience. The article does mention that after months of testing they’ve rolled it out. So my first question is what exactly were they testing? The page seemed minimalistic enough that new and existing users wouldn't find too many hindrances to their tasks since the search engine page had limited tasks to begin with. The official Google blog mentions they tested several variants of the fade-in experience. But why change the homepage experience to begin with and why was it a priority? I haven't found any answers yet.
I'm the first to agree that less in more but in this case it seems like it was a either a waste of time and resources on Google's part or simply a clever way to generate buzz about themselves because of the imminent release of their Chrome browser...Looking forward to the next version of the Google homepage.
